Football lovers in the country are in for a treat of a lifetime with the
launch of the “Samsung Fan Zone” that will enrich the excitement surrounding
the Orange African Cup of Nations, South Africa 2013, set to kick
off tomorrow.
Under the theme, “Our Passion Powers Africa”, Samsung
aims to bring the spirit of the games to fans across the country and the
continent, after launching in six other African countries.
Samsung Fan Zones are at the core of
the company’s fan engagement programme this year. In addition to South Africa
there will be Fan Zones in Angola, Ivory Coast, DRC, Nigeria, and Zambia.
Samsung will
leverage its 20 brand
stores and eight shopping
malls for more fans to experience interactive activities that will allow them
to share their passion for African football.
Inside the
Samsung Fan Zone, football fans can show their passion
towards their team and players
by taking photos and sending them directly to the
Samsung Africa SNS site,
which will become part of the Samsung Ambassador mosaic. They
can also write supportive messages for their favourite teams on the smart
spirit wall.
Samsung’s product displays will allow
fans to interactively play football
through SMART TV and stay in touch with what’s happening during AFCON
2013 with the latest Samsung mobile products.
Through
these new engagement platforms, Samsung aims to establish “Passion”, a
different football “Experience” and a sense of “Fan Collaboration”.
Vishwas Saxena, Business Leader for Exports in Samsung Ghana, reiterated the
company’s commitment to fuelling the passion that underpins soccer in Ghana.
“We believe that one key element to the success
of any great team, apart from team work, is the support and encouragement the
fans give to the team. We know the passion of our supporters and this is what
we are here to do – to fuel the passion of millions of Ghanaian fans to cheer
the Black Stars on in their bid to bring the Cup home.
“That is our ultimate goal and we believe it is
achievable. Once we have been able to spur the supporters on, the players will
have the bigger support to deliver on our expectations. So share your passion
in the Samsung Fan Zone and cheer the Black Stars on to victory.”
Through various platforms such as in-stadium activities, music, and digital
engagement platforms, Samsung plans to engage a wider audience through
collaborative involvement.
The electronic and smartphone giant
has also collaborated with one of Africa’s most popular artists, Don Jazzy, to
produce the “Samsung Football
Anthem”. Football fans can sing the song during
Fan Zone events and hear it on the radio and during Samsung TV advertisements.
In an attempt to bring the games
closer to fans outside the actual stadiums, Samsung will activate “Mobile Fan
Zones”. These interactive sites will tour the areas surrounding the match venues. Fans
will receive giveaways and the chance to experience Samsung’s latest smart technology products.
Samsung will
also leverage its own digital medium, “Samsung Africa Facebook”, whereby fans
can participate online in the same events that are happening in Fan Zones. Samsung will
supply a special app for people to upload their photos and participate in competitions
which will be on Samsung’s
AFCON Facebook page.
“We are committed to Africa and
believe in the vast potential across the continent. Samsung is honoured to
have the opportunity to engage our brand and innovative technology during such
a prestigious event. Through
unique platforms, we hope to
bring new and memorable experiences for fans to
participate in the games,”
said Mr. Yung-Kook Lee, Vice President and Head of Global Sports Marketing at
Samsung.
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